Digital Marketing Manager

We are looking for a Digital Marketing Manager to join us to build a great SaaS marketing automation platform that will help companies around the world!

Responsibilities

  • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
  • Conducting customer, competitor, and product research
  • Propose new and improved inbound marketing campaign ideas
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Proven experience as an Inbound Marketing Manager, Digital Marketing Manager, Product Marketing Manager, or similar role, preferably for a SaaS solution
  • Proven experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in setting up and optimizing Google Adwords & Facebook Ads campaigns
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • BA in Marketing, Digital technologies or similar relevant field

Hours and Environment

  • Friendly working environment
  • Monday to Friday, working hours between 9.30 am and 5.30 pm
  • Competitive salary based on your skillset

How to apply

If you are interested in the above position, please send us your CV, with a recent photo, by completing the following application:

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